Lakeside vacation rentals: growing numbers

Analysis of the tourism market and trends in the local sector

The first half of 2025 closed with decidedly positive signs for our Group’s tourism division. Varenna Holidays, a company specializing in vacation rental management, recorded growth in terms of both revenue, occupancy, check-ins, and number of bookings.

The result is attributable to the team’s consistent work, the experience gained over time, and the integration of advanced management tools.

A particularly interesting fact emerges when analyzing the properties present in both 2024 and 2025: performance remained stable, with returns comparable if not higher than the previous year.

This result is not a foregone conclusion, but it can be explained by the strategic use of Beyond, a dynamic pricing software. Thanks to this tool, the properties under management maintain high occupancy rates and a strong competitive position, without sacrificing margins.

Regarding booking channels, significant growth is observed on the main high-visibility platforms such as Booking.com and Airbnb, while the varennaholidays.it portal maintains a stable presence.

Also noteworthy is a significant evolution in user behavior: booking lead time, or the time between booking and actual stay, is decreasing. Despite this, our lead time is still above the market average: Varenna Holidays continues to receive bookings before its competitors, demonstrating a strong competitive position.

The first half of the year confirmed a stable absolute presence of US visitors, while, in percentage terms, there was a strong increase in arrivals from Europe, particularly from Germany, Poland, the United Kingdom, France, and Italy, a sign of growing interest in our country. Travelers from Australia, however, saw a sharp decline.

Brezza del Lario is a tangible example of what it means to operate with a structured approach. The real estate project, renovation, furnishings, tourism promotion, and operational management were handled entirely and directly by the Group, in an internal synergy that yields effective and consistent final results. In less than a year, we have gone from an acquisition to an operational structure well-positioned in the tourism market, which is already generating excellent results in the first few months!

The reliability and quality of the service offered by Varenna Holidays are confirmed by the numbers. Our internal Research Center emphasizes how the experience gained in the field translates into effective and profitable management for owners, as well as attentive and high-quality hospitality for guests.

If you own a home on Lake Como and are thinking of renting it out, contact us to discuss the best option. With Molteni Real Estate, you can count on a single point of contact, from property valuation to complete management of short-term rentals through our Varenna Holidays division.